The role of the PM shifts upstream in Shape Up, focusing more on problem definition than project management.

The 'Shape Up' approach allows teams to take ownership of their projects by providing them with a clear understanding of the objectives and the freedom to determine how to achieve them.

To effectively implement the 'Shape Up' method, teams must focus on addressing the biggest risks and uncertainties before committing to a project.

The 'Shape Up' method emphasizes setting a fixed time limit, typically six weeks, to define the scope of a project rather than extending timelines.

The 'Shape Up' method encourages teams to experiment and adapt their processes, allowing for a more dynamic approach to product development that can be tailored to different contexts.

It's interesting that PMs may be better positioned than engineers in the AI era, as they understand what matters in creating a great product experience.

When shaping a project, we focus on what we can realistically achieve within our time budget, allowing for meaningful progress without overextending ourselves.

In shaping sessions, we aim to collaboratively define the project scope, allowing for flexibility in execution while keeping the end goal in sight.

It's important to clarify what the problem is before moving into shaping, as this links to product strategy.