When I started my career, I took opportunities that were in front of me, which led me to discover my passion for consumer psychology.

I transitioned from product management to marketing because I felt that marketing was an area we hadn't fully figured out yet, despite having a functioning sales team and clear product-market fit.

In my first board meeting as CMO, I presented my marketing plan and asked for introductions to marketing leaders, but my board member suggested that they should learn from me instead, recognizing the unique insights I brought from my product background.

I learned a lot from many marketers, including my own exceptional team, which helped me think differently about marketing.

It's challenging to succeed in a marketing role without a deep connection to the product and the founding team.

We launched our product at a startup demo conference, despite initial skepticism from others about our idea, and faced challenges in recruiting a PR firm due to the prevailing negative sentiment. We decided to handle marketing ourselves instead of hiring a marketing person, and we had a memorable audition experience with two computers, one as a backup.

Despite my art background, I followed my passion into the startup world, even though I initially felt unqualified and struggled with self-doubt.

When we hired our first CMO, we shifted to a more professional marketing approach, which included experimenting with various campaigns.

I focus on brands I love and analyze what they do well, which helps me in my marketing role.