We learned that focusing on the market size and economic benefits of our business was more compelling to investors than just the excitement of our product.

To stand out, your startup must clearly articulate how it cuts through the noise of competitors claiming to be faster, better, or cheaper.

We differentiated ourselves by combining angel investments with venture investments, a strategy that was initially met with skepticism from established VCs.

Despite early growth, we faced challenges in fundraising, pitching to 150 investors, with most rejecting us due to the perceived unsexiness of our content-focused approach.

We didn't even attempt to talk to investors because we had no product or clear idea of what our product should be.

We realized that investors prefer big market potential, so we adjusted our projections to be more realistic, but it still didn't resonate with them.

We realized that we weren't alone in our struggles; other startups faced similar challenges, and persistence was key to success.

When we approached our investors, we clearly communicated that our intent was not to use most of the capital raised for funding receivables, but rather to create a financing solution that allows us to operate effectively.

When pitching to investors, it's crucial to speak their language, focusing on growth, traction, and market opportunity, especially when discussing products that address serious pain points.