We learned that focusing on the market size and economic benefits of our business was more compelling to investors than just the excitement of our product.

We were often surprised by the lack of investor interest, especially given the size of the market and the potential for e-commerce.

We learned that using traditional VC thinking to gauge market size can be misleading; instead, we focused on user needs and market trends.

We stood out to investors because we weren't like everyone else; we had a straightforward business model and were addressing a real pain point in a fragmented market dominated by big incumbents.

I didn't sell my story well to investors, which led to challenges in raising funds, but eventually, we built a strong case that made it hard for them to ignore us.

Despite early growth, we faced challenges in fundraising, pitching to 150 investors, with most rejecting us due to the perceived unsexiness of our content-focused approach.

Investors are generally excited about large markets with clear business models, and they often have hypotheses on how to capture those markets.

Investors often overlook the potential of existing large markets, thinking they are too crowded, but if you can create a significantly better product, there's room for many winners.

When pitching to investors, it's important to focus on the potential for significant growth rather than hedging against failure; confidence in your vision is key.