Founders should communicate transparently with stakeholders about spending, especially after raising significant funds, to avoid misallocating resources.

Transparency with your team during fundraising is crucial. Sharing both good and bad news helps maintain trust and keeps everyone aligned on the company's goals.

Raising more capital can be beneficial, as long as founders maintain control over spending and prioritize scrappiness.

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.

If you're raising funds, clearly explain how the money will be used to achieve specific milestones, such as hiring staff or reaching revenue targets.

To maintain alignment in a rapidly scaling company, it's important to have codified documents and smart communication practices that ensure everyone is informed.

It's essential to communicate to the team what you're willing to overpay for and why, ensuring that everyone understands the short-term nature of such decisions.

It's important to maintain frugality and avoid the unconscious pressure to overspend after raising funds, as this can lead to a bloated company structure and increased financial demands. To successfully scale a startup, you need to raise money while maintaining discipline, scrappiness, and frugality.

When everyone is aligned on the same metrics, it eliminates the need for lengthy internal updates, fostering trust and encouraging the team to root for projects like Stripe Atlas, which may not seem immediately profitable.