Rory believes that the opposite of a good idea might be another good idea, emphasizing the value of diverse perspectives in problem-solving.

Style is crucial in problem-solving; you must work on the right problem at the right time in the right way to succeed.

The importance of a problem is often determined by whether you have a viable approach to tackle it, not just its potential consequences.

The fact that technological problems are solvable is a key feature of our current capabilities, yet we are still far from utilizing all potential solutions.

It's important to recognize that the current set of technology can only address a specific set of problems, and as new technologies emerge, we must re-explore what problems can be solved.

Psychology offers a more effective avenue for improving how people feel than merely rational improvements. For instance, instead of making the Eurostar faster, we should focus on making the journey more enjoyable.

The very best engineers have different brain structures and problem-solving approaches, which is often underestimated by institutions.

Rory's experience in advertising has shown him that sometimes the most effective ideas come from unexpected places or angles of inquiry.

Focusing on first principles is crucial; understanding the actual problem we are trying to solve allows for more tactical and effective solutions.