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Rory Sutherland

08/01/22

@ The Diary Of A CEO

Psychology offers a more effective avenue for improving how people feel than merely rational improvements. For instance, instead of making the Eurostar faster, we should focus on making the journey more enjoyable.

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The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

@ The Diary Of A CEO

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

08/01/22

Related Takeaways

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Psychological value is crucial in marketing; it can create a more enjoyable experience for consumers, which is often more effective than focusing solely on technological improvements.

Rory Sutherland

01/23/24

@ Chris Williamson

Rory suggests that the psychological aspects of problem-solving can be just as important as technological solutions.

Dr. Michael Platt

02/17/25

@ Andrew Huberman

Changing the environment or the state that someone is in can effectively influence their cognitive and emotional states, which is a practical and ethical way to impact behavior.

Dr. Ethan Kross

11/25/24

@ Andrew Huberman

Using sensory experiences, like touch and music, can effectively shift emotions and improve mental states, often requiring less effort than traditional emotional regulation techniques.

Andrew Huberman

01/03/22

@ Dr Rangan Chatterjee

Physical practices allow us to communicate and influence our mental state, making it easier to manage feelings.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Psychological moonshots, such as enhancing the experience of a product, are often easier to achieve than technological advancements, which can be complex and costly.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

To enhance patient satisfaction, the NHS could implement specific behaviors and techniques that focus on improving the overall experience rather than just the service itself.

Ben Huh

06/03/17

@ Y Combinator

Investing in therapy or coaching is not just a personal expense; it can significantly improve your mental and emotional well-being, leading to a high return on investment.

Robert Greene

10/09/22

@ Lewis Howes

Understanding human psychology and appealing to emotions is key to effective marketing, rather than relying solely on intellect.