Scale often breaks things; companies that prioritize quality over quantity tend to maintain their integrity and innovation.

In luxury, you never look at competition; you're creating a work of art that people dream and yearn for, focusing on long-term brand strength rather than quarterly results.

Craft and beauty in design are essential; they are not just nice-to-haves but must-haves that prevent users from questioning the product's functionality.

Both Steve Jobs and Elon Musk shared a passion for beauty, caring deeply about the details of their products, even those that would never be seen by customers.

Building a strong company is more important than achieving rapid growth; the obsession with speed often leads to neglecting the journey and the values that matter.

Quality should be prioritized over speed and scale; maintaining high standards is essential for long-term success.

As companies scale their AI applications, it's crucial to find the optimal balance across quality, cost, and speed to achieve sustainable growth.

Many skilled craftsmen, like developers, often think they want to become entrepreneurs to pursue their craft, but they may not realize that entrepreneurship often requires them to stop doing what they excel at.

Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.