Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

Craft, scale, and speed are often in tension, but successful companies like LVMH and Tesla demonstrate that appreciation for craft and beauty can coexist with growth and efficiency.

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

When facing competition, it's essential to focus on building a strong community and product. The ultimate way to win is by creating a better experience for users, which is often overlooked by competitors focused solely on rapid growth.

Your company's culture should be externally focused, prioritizing how you serve customers over internal dynamics, to foster long-term success.

Always focus on creating value for customers and partners; this is the foundation of success in any venture.

The concept of quiet luxury involves purchasing high-end items that appear understated, allowing individuals to signal their wealth discreetly.

Aspiring founders should envision the future they want to create and work backwards from that vision to build it, focusing on making unique contributions rather than conforming to mass culture.