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Gustaf Alstromer

09/12/18

@ Y Combinator

Understanding the retention rates of both paying and free users is crucial for identifying growth opportunities and addressing potential issues in user engagement.

Video

Gustaf Alstromer - How to Get Users and Grow

@ Y Combinator

Gustaf Alstromer - How to Get Users and Grow

09/12/18

Related Takeaways

Y Combinator Cast

06/02/22

@ Y Combinator

As a founder, you must track whether free users convert to paid users and over what timeframe to ensure your business model is viable.

Adora Cheung

03/20/17

@ Y Combinator

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

Gustaf Alstromer

09/12/18

@ Y Combinator

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

Ilya Volodarsky

08/01/19

@ Y Combinator

Retention should be analyzed by looking at cohorts of users over time, assessing how many continue to use your product after signing up.

Ilya Volodarsky

08/01/19

@ Y Combinator

Use tools like Mixpanel and Amplitude for retention analysis; they provide valuable insights into user engagement and retention over time.

Macy Mills

05/17/25

@ a16z speedrun

Net revenue retention measures the percentage of recurring revenue from current users, reflecting how well your company retains and expands its user base.

Tom Blomfield

12/16/23

@ Y Combinator

Retention is a critical metric; it shows how many customers continue to pay over time, indicating the product's value to them.

David Lieb

08/30/24

@ Y Combinator

Be cautious of measuring retention over too long a time period, as this can artificially inflate your retention metrics and mislead you about user engagement.

David Lieb

12/19/24

@ Y Combinator

It's crucial to analyze quantitative data, like user logs and retention curves, to understand how your product is actually being used, rather than relying solely on user feedback.