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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively communicate what your business does, find an overall umbrella message that unifies your various revenue streams, even if they seem diverse.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To grow our companies, we should clarify our message. Understanding how story integrates with our brand message will help us create communication pieces that engage more customers and grow our business.

Kat Mañalac

02/10/23

@ Y Combinator

Having a clear vision is essential for creating a strong one-sentence pitch that succinctly explains what your company does.

Y Combinator Cast

06/01/16

@ Y Combinator

It's important for founders to clearly communicate what they do in a way that anyone, including their grandparents, can understand, as this aids in word-of-mouth growth.

Kevin Hale

09/13/19

@ Y Combinator

When crafting your description, focus on the nouns that define your business; avoid unnecessary modifiers that dilute the core message.

Garry Tan

06/16/23

@ Y Combinator

It's crucial for the homepage to clearly communicate who the product is for and what it does, as vague messaging can confuse potential users.

Brian Chesky

04/06/17

@ Y Combinator

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

It's essential to state exactly what your business does on your website, avoiding unnecessary details that could confuse potential customers.

Adora Cheung

02/24/15

@ Y Combinator

It's important to communicate your company's mission and core values clearly, as everyone should know them by heart to ensure alignment in decision-making.

Marty Neumeier

12/18/19

@ The Futur

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.