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TJ
Todd Jackson
04/11/24
@ Lenny's Podcast
If you have a handful of happy customers but struggle to find new ones, it may indicate you're stuck at level one of product-market fit.
Video
LP
A framework for finding product-market fit | Todd Jackson (First Round Capital)
@ Lenny's Podcast
04/11/24
Related Takeaways
TJ
Todd Jackson
04/11/24
@ Lenny's Podcast
At level one product-market fit, your goal is to find three to five customers with a significant problem and deliver a satisfying solution, even if it means being inefficient initially.
TJ
Todd Jackson
04/11/24
@ Lenny's Podcast
Signs of being stuck at level one include having customers who wouldn't be disappointed if your product disappeared or if the most important feature varies for each customer.
AJ
Amit Jain
05/16/25
@ EO
If everyone is happy with your product, it might mean there's nothing left to improve, which is also a bad sign.
TJ
Todd Jackson
04/11/24
@ Lenny's Podcast
If you're stuck at a level of product-market fit, focus on changing the persona, problem, promise, and product to move forward.
TJ
Todd Jackson
04/11/24
@ Lenny's Podcast
Most startups never get past level two of product-market fit, which is a common challenge for early-stage companies.
TJ
Todd Jackson
04/11/24
@ Lenny's Podcast
Even at level four, finding product-market fit for new products is challenging and requires continuous effort.
LP
Lenny's Podcast Cast
04/11/24
@ Lenny's Podcast
At level three of product-market fit, the focus shifts to repeatability and scaling, where the marginal customer becomes easier to acquire, and leads start coming in more organically.
LP
Lenny's Podcast Cast
04/11/24
@ Lenny's Podcast
Many founders feel they never truly achieve product-market fit, often waiting until they reach significant revenue milestones to feel confident about their product's success.
LP
Lenny's Podcast Cast
04/11/24
@ Lenny's Podcast
If you're stuck at a certain level of product-market fit, you should consider making significant changes rather than minor adjustments to your approach.