Blavity is a media company and lifestyle brand with conferences like Afrotech and Empower Her, and we recently acquired a company focused on Black entertainment news.

Blavity aims to create products and experiences that celebrate black people, addressing the unique challenges faced by black individuals and people of color that the industry often ignores.

Now, my role focuses on people, hiring, and sharing Blavity's story, as we are a unique mix of media, tech, and culture.

Content marketing was key in acquiring our first 3,000 signups during private beta, as I wrote blog posts that sparked curiosity about email and its future.

We offer weekly digests that summarize the most uploaded products of the week, making it easy for less engaged users to catch up.

To grow a newsletter, make your best content free and accessible, as this encourages sharing and helps people discover your work.

Starting a newsletter can be as simple as creating a free one on Substack, making your first post, and sharing it with a small group to gather initial feedback.

My first company was a digital media platform that gathered thought leaders to contribute expert articles, focusing on personal growth and development.

When starting Wufoo, we focused on creating valuable content through our blog, which helped us build a readership of over a hundred thousand subscribers before launching our product.