Supersonic travel will enter the market similarly to other technologies, starting at higher price points and gradually becoming more affordable, much like electric cars and smartphones.

If you're selling free pilots to big companies, you're not proving much about your product's value.

Building a supersonic jet is incredibly challenging, but it's not impossible. It requires a unique approach and a willingness to learn from mistakes along the way.

I set a lifetime goal in my 20s to fly supersonic after seeing a Concorde in a museum, and I believe the future should include flights that are at least twice as fast as current speeds.

I initially thought there was no way I could be the one to discover the formula for supersonic passenger flight, but it turned out to be liberating to realize that I could find the flaws in the existing assumptions.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.

The bystander effect can prevent people from pursuing obvious opportunities, like supersonic flight, which is clearly beneficial but has been overlooked by experts in aerospace.

Marketing language can be misleading; it often contains fluff that investors must sift through to understand your actual proposition.

Using concrete claims, like being 30% cheaper and 25% faster, can resonate with users and address their concerns about using a product.