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Mathilde Collin

10/25/18

@ Y Combinator

To gauge if people are willing to pay for a product before it's fully developed, I asked potential users what they would give for access, which led to creative responses.

Video

After PMF: People, Customers, Sales by Mathilde Collin

@ Y Combinator

After PMF: People, Customers, Sales by Mathilde Collin

10/25/18

Related Takeaways

Michael Seibel

09/06/18

@ Y Combinator

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

If customers express a willingness to pay for your solution, consider asking them for a commitment, like writing a check in advance, to validate your idea.

Ben Brook

04/19/25

@ EO

Start with a high price point to gauge market willingness; many founders are surprised by how much customers will pay for their product.

Gustaf Alströmer

12/02/22

@ Y Combinator

To determine if a problem is valuable, assess whether people are willing to pay for existing solutions in the market.

Young Zhao

09/21/24

@ EO

Users expressed a strong desire to pay for premium features like higher resolution and more downloads, indicating a shift from initial interest to willingness to invest in the product.

Y Combinator Cast

06/02/22

@ Y Combinator

The best feedback about your product often comes right after you tell users the price, based on their immediate reactions.

Tom Preston-Werner

10/25/13

@ Y Combinator

If customers are asking to pay for your product before it's available, that's a strong sign of traction.

Mathilde Collin

10/25/18

@ Y Combinator

It's important to release your pricing early to confront the market and gather feedback from paying customers, rather than being overwhelmed by opinions from those who won't pay.

Todd Jackson

04/11/24

@ Lenny's Podcast

Asking customers about their budget and what they currently pay for similar solutions helps gauge their willingness to pay.