When selling products, it's essential to show how they can make someone's life better, guiding customers on where you want to take them.

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

It's imperative to believe that your product is helping people; perseverance through hardship has made me a better human and founder.

My mission has shifted from grand statements to simply asking how I can help others, focusing on service rather than proving myself.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

I used to believe that you should only build products for your own problems, but I've learned that you can successfully build for others too.

I believe in sharing knowledge with other creators; helping them succeed doesn't harm my brand but adds value to my life.