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Atmrix

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RS

Rory Sutherland

01/23/24

@ Chris Williamson

In dating and property markets, people often start by determining how much they can afford, which leads to a flawed decision-making process.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The property market is fundamentally different from other markets because it operates on a flawed heuristic that prioritizes affordability over actual need.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The value of a partner or a property often becomes apparent only through long-term familiarity, making initial impressions misleading.

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

When making choices, people often pay more attention to potential losses than to potential gains, which can lead to loss aversion and impact their decision-making.

YC

Y Combinator Cast

03/07/18

@ Y Combinator

It's important to define your budget for investments beforehand to avoid making suboptimal decisions based on uncertainty.

YC

Y Combinator Cast

05/07/22

@ Y Combinator

Founders often mistakenly believe that spending more money will help them achieve product-market fit faster, leading to frustration and distraction from their core objectives.

BF

Brad Flora

02/13/25

@ Y Combinator

Founders often overspend because they haven't realized that their product isn't what customers want yet, leading them to chase after growth without understanding their market.

AE

Aaron Epstein

12/16/22

@ Y Combinator

When starting out, focus on finding the right order of magnitude for your pricing rather than overthinking it with complicated charts and formulas.

NR

Naval Ravikant

04/01/25

@ Chris Williamson

We spend too little time making significant life decisions, like choosing a career or where to live, which can have long-term impacts.

YC

Y Combinator Cast

03/09/18

@ Y Combinator

Many investors mistakenly follow trends set by others, like benchmark investments, without conducting their own due diligence, which can lead to poor investment decisions.