In dating and property markets, people often start by determining how much they can afford, which leads to a flawed decision-making process.

We were enamored of auctions, believing the US housing market should operate on an auction basis for efficient price discovery, but we learned that a real-time liquid market is necessary for auctions to work, which the housing market lacks.

A major concern for home buyers is the lack of transparency in pricing, often encountering unreasonable asking prices and hidden costs.

Each archetype of property seekers has different pain points, so it's essential to segment them accordingly when building a solution.

The left must recognize that constricting housing supply exacerbates inequality, as it limits opportunities for working-class families to afford homes.

My passion for property stems from experiencing significant pain points in the home buying process.

We’ve learned that the market teaches us about different types of landlords, from mom-and-pop operations to large firms, each with unique pain points.

If we only focus on demand-side policies without addressing supply-side issues, like increasing housing supply, we will fail to bring down housing prices, which are a significant part of a typical family's budget.

Understanding the main concerns of each stakeholder in the property market is crucial for providing them with what they truly need, such as leads for agents and actual property viewings for owners.