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Atmrix

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Atmrix

About

CW

Chip Wilson

06/10/23

@ Tony Robbins

We always wanted our logos on the back of our apparel, so that when someone looked in the mirror, they wouldn't see the logo on the front.

Video

TR

FIND YOUR FLOW! Lululemon's Founder on Building A Billion Dollar Brand

@ Tony Robbins

06/10/23

Related Takeaways

E

EO Cast

05/09/25

@ EO

I believe that every logo should tell a story or convey an emotion, rather than just filling a space; this is fundamental to our design philosophy.

BS

Ben Silbermann

10/25/13

@ Y Combinator

We decided that the one thing we had to do really well was to make the website look really cool; if it didn't look cool, no one would want to show their friends.

DR

Danae Ringelmann

10/15/14

@ Y Combinator

We wanted to bring our whole selves to work, without having to put on a metaphorical uniform, which is where our authenticity comes from.

E

EO Cast

05/09/25

@ EO

In logo design, I often push concepts to extremes before simplifying them, ensuring that the final product is unique and not just another geometric design.

JI

Jony Ive

05/09/25

@ Stripe

I felt passionately about finishing the inside of products, caring about every detail, even if it won't be seen.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The narrative behind a product can elevate its status, making it feel more like art than just clothing, which is crucial for engaging customers and creating a connection.

OP

Olivier Pomel

06/14/24

@ The Logan Bartlett Show

In the early days, we were always scared of not getting it right and being out-executed by competitors, which drove us to focus hard on our early customers and their needs.

M

MrBeast

01/12/23

@ Lex Fridman

In thumbnails, brand recognition is crucial; my face is prominently featured to ensure viewers can easily identify my content, especially as others start to mimic my style.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

If our products can help people achieve self-realization and transcendence, we should make this a core aspect of our brand promise.