CBD, or cannabidiol, is derived from both marijuana and hemp, and it offers medicinal properties without the psychoactive effects of THC.

The cannabis market is becoming more expensive, but consumers benefit from a wider selection and product testing due to legalization.

The cannabis consumer experience has evolved significantly, with a variety of products now available on the market.

The cannabis industry is seeing a shift towards products that are ratio-based or effects-based, rather than just strain-based, to appeal to a broader audience.

Brand loyalty exists in the cannabis market, but many consumers are also open to trying new products based on recommendations from budtenders.

California's legalization has led to the expungement of many cannabis convictions, reflecting a shift towards social equity and justice in the industry.

The cannabis industry needs to educate consumers about the origins and production of cannabis products to enhance their value perception.

The fastest-growing demographic in cannabis consumption is actually baby boomers, who are increasingly replacing prescription drugs with cannabis.

Vaping may be a better alternative to smoking for some, but we still don't fully understand its long-term health implications, and in the next five years, we'll see numerous studies confirming that vaping is harmful, especially for the developing brain, due to the rapid introduction of high-potency nicotine and cannabis.