It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

In advertising, leveraging celebrity endorsements can create a sense of trust and confidence in consumers, influencing their purchasing decisions even for unfamiliar products.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

The network effect is crucial in marketing; products that improve as more people use them create a compelling reason for others to join in and spread the word.

The integration of customer logos and testimonials throughout the site enhances trust and credibility, showing that real users benefit from the product.

The initial success of a new product often relies on early adopters who are willing to take risks, which can lead to broader acceptance if the product performs well.

Founders who use their own products gain a significant advantage, as it gives them a deeper understanding of their product's effectiveness.

Providing social proof, such as the number of patents approved using the AI, can significantly increase user trust in a service that involves high-stakes outcomes like patent filing.