Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

It's beneficial to present case studies or testimonials from existing customers to demonstrate the effectiveness of your product.

People are more likely to use a product if they see that others are using it, as it creates a shortcut for trust and legitimacy.

It's important to highlight the problems in the ecosystem from your domain expertise and build in public to establish credibility without directly promoting the product.

When you're a non-technical founder, demonstrating user data is crucial; it proves that people are using your product and validates its usefulness.

Including well-known customer names as social proof in your email can enhance your credibility and excite potential customers.

The integration of customer logos and testimonials throughout the site enhances trust and credibility, showing that real users benefit from the product.

Share stories about your customers and their experiences with your software to demonstrate its usage and value.

Using testimonials effectively can enhance a brand's authority without positioning the brand as the hero; three concise testimonials are often sufficient to build trust with potential customers.