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Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Using testimonials effectively can enhance a brand's authority without positioning the brand as the hero; three concise testimonials are often sufficient to build trust with potential customers.

Video

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

Garry Tan

06/16/23

@ Y Combinator

The integration of customer logos and testimonials throughout the site enhances trust and credibility, showing that real users benefit from the product.

Garry Tan

06/16/23

@ Y Combinator

It's beneficial to present case studies or testimonials from existing customers to demonstrate the effectiveness of your product.

Garry Tan

06/16/23

@ Y Combinator

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

Pete Koomen

10/27/23

@ Y Combinator

It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

Geoff Ralston

10/11/18

@ Y Combinator

Customer testimonials are generally not very effective unless they translate into actual sales; investors care more about whether customers are willing to pay for your product.

Gustaf Alströmer

12/30/22

@ Y Combinator

Including social proof in sales emails, such as past experiences or notable achievements, can enhance credibility and authority in the eyes of potential customers.

Aaron Epstein

09/13/24

@ Y Combinator

Including well-known customer names as social proof in your email can enhance your credibility and excite potential customers.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story brand framework emphasizes that the customer is the hero, not the brand. Positioning the customer as the hero and the brand as the guide builds trust and helps them overcome challenges.

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Empathy and authority are essential for a brand to position itself as a guide; customers trust those who understand their dilemmas and demonstrate competence in helping them.