Share stories about your customers and their experiences with your software to demonstrate its usage and value.

It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

The integration of customer logos and testimonials throughout the site enhances trust and credibility, showing that real users benefit from the product.

Using testimonials effectively can enhance a brand's authority without positioning the brand as the hero; three concise testimonials are often sufficient to build trust with potential customers.

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

Having evidence of having shipped a product and gained customers makes your application significantly stronger than just polishing your application without real progress.

Including well-known customer names as social proof in your email can enhance your credibility and excite potential customers.

Including social proof in sales emails, such as past experiences or notable achievements, can enhance credibility and authority in the eyes of potential customers.

When you're a non-technical founder, demonstrating user data is crucial; it proves that people are using your product and validates its usefulness.