Using testimonials effectively can enhance a brand's authority without positioning the brand as the hero; three concise testimonials are often sufficient to build trust with potential customers.

It's beneficial to present case studies or testimonials from existing customers to demonstrate the effectiveness of your product.

It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

Including well-known customer names as social proof in your email can enhance your credibility and excite potential customers.

Share stories about your customers and their experiences with your software to demonstrate its usage and value.

People are more likely to use a product if they see that others are using it, as it creates a shortcut for trust and legitimacy.

Engaging users in feedback loops builds trust and shows that you value their input in the product development process.

The 'About Us' page is important for founders to share their story and connect with users, especially in a competitive product landscape. Embrace the power of being a real human being in your business, as it builds trust with customers. For instance, Brian Armstrong of Coinbase was successful partly because he openly put his name on the website, making it feel authentic.