Including well-known customer names as social proof in your email can enhance your credibility and excite potential customers.

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

Establishing credibility in your cold emails can open doors; if you're in Y Combinator, that can be enough, but if not, mention your former schools or notable companies you've worked at.

It's beneficial to present case studies or testimonials from existing customers to demonstrate the effectiveness of your product.

Using testimonials effectively can enhance a brand's authority without positioning the brand as the hero; three concise testimonials are often sufficient to build trust with potential customers.

It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

Having evidence of having shipped a product and gained customers makes your application significantly stronger than just polishing your application without real progress.

The integration of customer logos and testimonials throughout the site enhances trust and credibility, showing that real users benefit from the product.

People are more likely to use a product if they see that others are using it, as it creates a shortcut for trust and legitimacy.