YC
Design Tips to Convert More Customers | Design Review
@ Y Combinator
10/27/23
Takeaways
YC
Y Combinator Cast
10/27/23
@ Y Combinator
Getting someone to your website is just the first step; the real challenge is converting them into a customer.
PK
Pete Koomen
10/27/23
@ Y Combinator
Optimizely helps companies run A/B tests to determine which design changes lead to better customer conversion rates.
PK
Pete Koomen
10/27/23
@ Y Combinator
A conversion funnel consists of the steps a user takes from landing on a website to completing a desired action, such as signing up or making a purchase.
PK
Pete Koomen
10/27/23
@ Y Combinator
Having too many competing calls to action on a website can confuse visitors and reduce the likelihood of them taking any action.
PK
Pete Koomen
10/27/23
@ Y Combinator
Reducing the number of calls to action to a single, clear option can significantly improve user engagement and conversion rates.
PK
Pete Koomen
10/27/23
@ Y Combinator
It's important to clearly communicate what the website offers and what action users should take next to improve conversion rates.
PK
Pete Koomen
10/27/23
@ Y Combinator
Repeating the call to action throughout the webpage can increase the chances of conversion as users scroll and engage with the content.
PK
Pete Koomen
10/27/23
@ Y Combinator
Offering multiple sign-in options can reduce friction in the signup process, making it easier for users to engage with the product.
PK
Pete Koomen
10/27/23
@ Y Combinator
Mapping out the conversion funnel helps identify unnecessary steps that can be eliminated to improve user experience and conversion rates.
PK
Pete Koomen
10/27/23
@ Y Combinator
Understanding when users experience their 'aha moment' can guide improvements in the conversion process and increase signups. Addressing user concerns about starting a free trial by stating 'no credit card required' reduces perceived risk and encourages clicks.
PK
Pete Koomen
10/27/23
@ Y Combinator
It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.
PK
Pete Koomen
10/27/23
@ Y Combinator
When presenting a product, zooming in on specific features can help users focus and understand better, rather than overwhelming them with small text and details.
PK
Pete Koomen
10/27/23
@ Y Combinator
Providing social proof, such as the number of patents approved using the AI, can significantly increase user trust in a service that involves high-stakes outcomes like patent filing.
PK
Pete Koomen
10/27/23
@ Y Combinator
Clearly stating who the product is for on the homepage can help reduce drop-off rates, as many users may not reach deeper pages.
PK
Pete Koomen
10/27/23
@ Y Combinator
Embedding forms directly on the page instead of using pop-ups can significantly increase conversion rates for booking meetings.
PK
Pete Koomen
10/27/23
@ Y Combinator
Maintaining a clear call to action throughout the page ensures users can easily find how to engage with the service, which is crucial for conversion.
PK
Pete Koomen
10/27/23
@ Y Combinator
Being specific about the product's capabilities right from the start can help users quickly understand its value and relevance to their needs.
PK
Pete Koomen
10/27/23
@ Y Combinator
Instead of vague phrases like 'go beyond live events', using clear descriptors like 'event management software for live events and webinars' improves clarity.