It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

Establishing thought leadership and gaining notoriety is a common concern for aspiring founders, but it's essential to focus on building your product first.

My advice to founders is to build your profile as a domain expert rather than as a brand shiller, which can come off as cringe-worthy.

When pitching a product, it's crucial to articulate a unique belief about the problem being solved, rather than just focusing on the product features.

Be proud of the problem you're solving; if you don't identify with the problem, it will be hard to maintain the energy and enthusiasm needed to sustain the company.

It's essential for founders to use their own product and feel proud of it; if they can't, it raises questions about its value to others.

Dealing with vocal critics in public forums can be stressful, but overcoming that initial embarrassment can turn them into valuable allies who provide critical feedback. I iterate the product based on user feedback, addressing every concern and opinion, because as a builder, you can't know the right answer with 100% precision. A happy user becomes the most valuable ally in any industry.

It's crucial to listen to customer feedback rather than just describing your product; resist the urge to showcase your product immediately and ask questions instead.