To truly solve the grocery delivery problem for customers, we needed to own the entire process from backend to delivery.

To truly empower the world, we need to be global and create the necessary infrastructure to serve customers everywhere. Reinventing the funding industry allows us to focus on customer happiness as a key driver of our business.

We launched our product online, supported it via email, and maintained a frugal, cash-neutral operation while reaching an international market from the start.

When we started, there was no grand strategy; it was bottoms up from users in the early days, and we were able to make a dent because many competitors were building supply chain backward instead of customer backward.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

In our early hires, we didn't prioritize candidates with web infrastructure backgrounds, which led to unique solutions to technical challenges.

When we announced our funding, we knew we had to quickly develop our international strategy to stay ahead of clones that were emerging in the market.

We realized that we had to be at the customer's doorstep to improve retention, so we started doing initial deliveries ourselves to understand the customer experience better.

It's crucial to have your core operations working effectively before expanding into new territories to avoid overwhelming your resources.