I realized that many project management tools are slow, which led us to focus on building a tool that is never slow.

We learned that the speed of our tool was a critical factor for users, as almost everyone expressed frustration with slow project management tools.

We need to create something that people genuinely want to use, collaborating with those who care about the project.

At Wufoo, we aimed to create a product that people wanted to love and have a relationship with, rather than just a tool that reminded them of working in a cubicle.

We initially built Linear for ourselves, focusing on creating a tool that we would want to use daily, which helped us define our product's features.

A pivotal moment for us was deciding to transition from a project management tool to a multi-product company built on our platform, responding to how users were leveraging monday.com for various applications.

We're a dramatically faster way to build custom internal tools, allowing companies to create tools without starting from scratch every time.

We focus on making our unconventional approach to software development work by identifying and solving the various challenges it presents.

Use simple tools like to-do lists to manage projects and hold employees accountable, allowing them to set their own performance standards.