I realized that many project management tools are slow, which led us to focus on building a tool that is never slow.

We wanted to create a project management tool that is not only functional but also exciting, breaking the mold of traditional tools that users find boring.

We used feedback from our users to improve our product rapidly, which was crucial for our success.

We learned that building too much technology too quickly can be a mistake; it's essential to focus on what's most needed and to iterate based on user feedback.

A pivotal moment for us was deciding to transition from a project management tool to a multi-product company built on our platform, responding to how users were leveraging monday.com for various applications.

We focused on user research to understand the frustrations people had with existing tools, which helped us refine our vision for Linear.

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

We built tools to enable people to connect easily, solving their problems and removing friction.

After launching a feature, I noticed users were frustrated by a confusing button, leading us to fix it, which immediately improved our metrics.