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Dan Siroker

10/26/13

@ Y Combinator

During a call with a former colleague, I pitched Optimizely, and he immediately saw its value, suggesting a price of $1,000 a month, which was significantly more than we made with our previous ventures.

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Dan Siroker at Startup School 2013

@ Y Combinator

Dan Siroker at Startup School 2013

10/26/13

Related Takeaways

Dan Siroker

10/26/13

@ Y Combinator

The first year of Optimizely saw us grow to a team of four and achieve an annual run rate of $1.1 million, focusing on continual product improvement.

Dan Siroker

10/26/13

@ Y Combinator

We had our first paying customer for Optimizely before writing any code, demonstrating the demand for our product.

Dan Siroker

10/26/13

@ Y Combinator

After a month, we pivoted to create products we wished we had, leading to the development of Optimizely, which simplifies A/B testing for users without technical resources.

Dan Siroker

10/26/13

@ Y Combinator

The challenges I faced in the campaign inspired me to start Optimizely, aimed at simplifying the A/B testing process without needing developer involvement.

Y Combinator Cast

08/10/23

@ Y Combinator

We sold our service to one company for $250 a month, even before we had any code developed.

Brian Halligan

05/08/19

@ Y Combinator

In the early days, we set HubSpot's pricing at $250 a month, which remained unchanged for the first six years as we figured out our model.

Pete Koomen

10/27/23

@ Y Combinator

Optimizely helps companies run A/B tests to determine which design changes lead to better customer conversion rates.

Mathilde Collin

10/25/18

@ Y Combinator

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

Jessica Mah

03/13/14

@ Y Combinator

We realized we needed to charge businesses a few hundred dollars a month instead of just $20-$30 to make our business model viable.