During a call with a former colleague, I pitched Optimizely, and he immediately saw its value, suggesting a price of $1,000 a month, which was significantly more than we made with our previous ventures.

After a month, we pivoted to create products we wished we had, leading to the development of Optimizely, which simplifies A/B testing for users without technical resources.

We had our first paying customer for Optimizely before writing any code, demonstrating the demand for our product.

Optimizely helps companies run A/B tests to determine which design changes lead to better customer conversion rates.

The challenges I faced in the campaign inspired me to start Optimizely, aimed at simplifying the A/B testing process without needing developer involvement.

Our growth rate at Zenefits was remarkable, going from $1 million to $20 million in revenue in just one year, which was an incredible pace for a startup.

One of my favorite examples is how SurveyMonkey's growth team focused on optimizing a specific page that millions of users hit, leading to significant results and influence over time.

After exiting Y Combinator, we achieved $200,000 in revenue within six weeks, and by the end of the year, we reached about $1 million, showcasing our rapid growth trajectory.

Our growth strategy involved continuous improvement and innovation, leading to a product that allows users to experiment with changes to their websites to improve conversion rates.