At Zenefits, we experienced rapid growth because we simplified the setup process for businesses, allowing them to manage various administrative tasks in one system.

When we had product-market fit at Zenefits, we found that our ideas worked exceptionally well, leading to rapid growth and a strong market pull for our product.

Zenefits handled payroll, health insurance, and employee benefits for businesses, growing rapidly and becoming a media darling.

I went from having $600 million in the bank and 1,500 employees to starting over from zero, but I was determined to rebuild what we had started at Zenefits.

We took a different approach with Rippling, focusing on building software for two years before scaling, unlike my previous experience with Zenefits.

The mistake we made at Zenefits was focusing on grabbing market share early without automating our processes, which we did differently at Rippling by building everything in software from the start.

We're experiencing 26% month-over-month growth, which means in 12 months, we could be 16 times bigger than we are now, indicating rapid expansion.

The first year of Optimizely saw us grow to a team of four and achieve an annual run rate of $1.1 million, focusing on continual product improvement.

Despite only raising $118,000 throughout our company's life, we achieved returns of over 30,000% upon acquisition, highlighting the potential of lean startups.