Culture is crucial for scaling your business and team effectively.

A strong culture supports a good business and can have intangible benefits that are hard to describe, making it crucial to focus on culture early in your startup.

At the early stage of your startup, it's important to think about culture because the first 20 employees will shape the company's cultural DNA and influence future hiring and training.

Culture is about who you are and how you behave; it's essential to be intentional about the culture you create within your team.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

Establishing a strong company culture from the beginning is vital; it guides decision-making and helps employees align with the company's values and goals.

To create a strong culture, start with the founder's personal values and the types of people they want to work with.

Building and scaling a good company culture is one of the most important tasks for founders and CEOs, as emphasized by successful founders from companies like Dropbox and Airbnb.

Company culture starts when it's just two people working on an idea, and founders who care about their culture early tend to build the best companies.