Company culture starts when it's just two people working on an idea, and founders who care about their culture early tend to build the best companies.

It's crucial to build the right culture from day one by defining your values and aligning your team with the company's vision and mission.

Establishing a strong company culture from the beginning is vital; it guides decision-making and helps employees align with the company's values and goals.

The culture of a startup is modeled after the founders' actions; if you want a hardworking culture, you must demonstrate that commitment yourself.

Culture is a nebulous concept, but it's crucial for early-stage founders to break it down into manageable action items to foster a positive work environment.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

To build a strong and coherent culture, have conversations with your co-founder about the culture you want to create; it doesn't require a lot of time.

The journey of building a startup often involves personal growth, and founders need to ensure they create a work culture that aligns with their values to avoid burnout.