When people have the option to choose a more affordable ride, they tend to use the service more frequently, starting with options like Uber X instead of premium services.

In San Francisco, there are now more cars dedicated to Uber than there were town cars before we launched, showing our growth in the market.

In San Francisco, our average pickup times improved from 12 minutes to around 5 minutes as more people began using Uber.

The original idea for Uber came from wanting to push a button and get a classy ride, inspired by the difficulty of hailing cabs in cities like Paris and San Francisco.

Currently, 50% of all people who have ever ridden with Uber have done so in the last 30 days, and the average person pays about $105 a month for rides.

Uber aims to provide quality and choice, positioning itself as a low-cost option while maintaining high standards. Offering a low-cost option increases user engagement because people appreciate having choices and don't always need to opt for the expensive service.

Riders are getting around town much more efficiently, benefiting from Uber's services.

During special events, Uber tailors its services to meet increased demand, such as providing themed rides like the 'Uber Cade' for President's Day in Washington, D.C.

We launched Uber in June 2010, and we don't own cars or employ drivers; we have 120 employees, most of whom are not in San Francisco, and we're deployed in 17 cities.