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a16z crypto Cast

05/30/25

@ a16z crypto

To effectively manage feedback after a token launch, it's vital to have well-structured communication channels, such as Discord, and to engage with the community through regular calls.

Video

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

@ a16z crypto

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

05/30/25

Related Takeaways

Tiffani

09/18/18

@ Y Combinator

In the early stages, it's crucial to iterate quickly and maintain regular communication with customers to gather valuable feedback.

Jason Citron

11/25/24

@ 20VC with Harry Stebbings

The breakthrough for Discord's growth came from inviting users to provide feedback rather than just promoting the app, which helped build a community.

Gustaf Alströmer

12/02/22

@ Y Combinator

Keep users involved throughout the development process by creating communication channels like Slack or WhatsApp groups.

a16z crypto Cast

05/30/25

@ a16z crypto

After launching a token, it's important to view it as day one of ongoing work, not the end point, as the dynamics of community and market perception will significantly impact the project.

Paul Copplestone

05/14/25

@ Accel

It's crucial to keep engaging with the community as the company scales; losing sight of them can lead to a decline in community love and support.

Ilya Volodarsky

08/01/19

@ Y Combinator

During the MVP phase, maintain open communication with early users through channels like Slack to gather immediate feedback and insights.

a16z crypto Cast

05/30/25

@ a16z crypto

In the crypto space, it's important to focus on the right audience for feedback, as there is a lot of noise from bots and non-genuine accounts.

Gustaf Alströmer

12/02/22

@ Y Combinator

Engaging users in feedback loops builds trust and shows that you value their input in the product development process.

a16z crypto Cast

05/30/25

@ a16z crypto

The day a token is launched marks the beginning of a new phase of work, where the team must be prepared for the pressures and dynamics that come with a global community.