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a16z crypto Cast

05/30/25

@ a16z crypto

After launching a token, it's important to view it as day one of ongoing work, not the end point, as the dynamics of community and market perception will significantly impact the project.

Video

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

@ a16z crypto

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

05/30/25

Related Takeaways

a16z crypto Cast

05/30/25

@ a16z crypto

The day a token is launched marks the beginning of a new phase of work, where the team must be prepared for the pressures and dynamics that come with a global community.

a16z crypto Cast

05/30/25

@ a16z crypto

When preparing for a token launch, understanding the token's structure and economics is essential, as it dictates the marketing strategy and approach to building momentum.

Michael Seibel

03/16/22

@ Y Combinator

It's crucial for founders to understand that launching is not a one-time event; it's an ongoing process where the goal is to generate excitement and feedback from users.

a16z crypto Cast

05/30/25

@ a16z crypto

Understanding the different markets where tokens are used is crucial for a successful global launch, as it requires knowledge of local contexts and user behaviors.

Kat Mañalac

02/10/23

@ Y Combinator

Think of launching as an ongoing process; if your initial launch doesn't attract attention, keep iterating and relaunching like Airbnb did.

a16z crypto Cast

05/30/25

@ a16z crypto

To effectively manage feedback after a token launch, it's vital to have well-structured communication channels, such as Discord, and to engage with the community through regular calls.

Kat Mañalac

02/10/23

@ Y Combinator

Most founders overthink their first launch, believing they have only one chance to get it right, but launching is a continual process.

Anatoly Yakovenko

06/13/25

@ a16z crypto

After a global market crash, the best time to attract early supporters for a token is when they believe in the product despite negative conditions.

Michael Seibel

08/01/19

@ Y Combinator

Launch is about acquiring your first customers, not just generating press or buzz.