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a16z crypto Cast

05/30/25

@ a16z crypto

Understanding the different markets where tokens are used is crucial for a successful global launch, as it requires knowledge of local contexts and user behaviors.

Video

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

@ a16z crypto

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

05/30/25

Related Takeaways

a16z crypto Cast

05/30/25

@ a16z crypto

When preparing for a token launch, understanding the token's structure and economics is essential, as it dictates the marketing strategy and approach to building momentum.

a16z crypto Cast

05/30/25

@ a16z crypto

After launching a token, it's important to view it as day one of ongoing work, not the end point, as the dynamics of community and market perception will significantly impact the project.

a16z crypto Cast

05/30/25

@ a16z crypto

The day a token is launched marks the beginning of a new phase of work, where the team must be prepared for the pressures and dynamics that come with a global community.

Anatoly Yakovenko

06/13/25

@ a16z crypto

After a global market crash, the best time to attract early supporters for a token is when they believe in the product despite negative conditions.

Kathryn Minshew

06/20/14

@ Y Combinator

Understanding your users and their needs is crucial, especially when facing rejection from investors.

Andy Bromberg

03/09/18

@ Y Combinator

The relationship between equity and tokens in a successful token sale may blur, as the company's value could derive more from its token holdings than from traditional equity.

Andy Bromberg

09/15/18

@ Y Combinator

Investors struggle to conduct due diligence in the ICO space due to a lack of established norms and data on token success rates, making it difficult to assess which tokens are viable.

Andy Bromberg

09/15/18

@ Y Combinator

Not every startup will need to issue a token; traditional trust-based relationships will always exist alongside tokenized systems.

a16z crypto Cast

05/30/25

@ a16z crypto

To effectively manage feedback after a token launch, it's vital to have well-structured communication channels, such as Discord, and to engage with the community through regular calls.