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a16z crypto Cast

05/30/25

@ a16z crypto

The day a token is launched marks the beginning of a new phase of work, where the team must be prepared for the pressures and dynamics that come with a global community.

Video

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

@ a16z crypto

Marketing 101 for Startups: Token Launches, Memes, Reaching Devs & More

05/30/25

Related Takeaways

a16z crypto Cast

05/30/25

@ a16z crypto

After launching a token, it's important to view it as day one of ongoing work, not the end point, as the dynamics of community and market perception will significantly impact the project.

a16z crypto Cast

05/30/25

@ a16z crypto

When preparing for a token launch, understanding the token's structure and economics is essential, as it dictates the marketing strategy and approach to building momentum.

a16z crypto Cast

05/30/25

@ a16z crypto

Understanding the different markets where tokens are used is crucial for a successful global launch, as it requires knowledge of local contexts and user behaviors.

a16z crypto Cast

05/30/25

@ a16z crypto

To effectively manage feedback after a token launch, it's vital to have well-structured communication channels, such as Discord, and to engage with the community through regular calls.

Anatoly Yakovenko

06/13/25

@ a16z crypto

After a global market crash, the best time to attract early supporters for a token is when they believe in the product despite negative conditions.

Michael Seibel

03/16/22

@ Y Combinator

It's crucial for founders to understand that launching is not a one-time event; it's an ongoing process where the goal is to generate excitement and feedback from users.

Andy Bromberg

09/15/18

@ Y Combinator

A token is a scarce digital asset that represents ownership, most commonly of a token network, and is launched without any single entity controlling it.

Andy Bromberg

03/09/18

@ Y Combinator

Many token companies may fail because they run out of money, highlighting the need for effective fundraising strategies to support ongoing development.

Michael Seibel

03/16/22

@ Y Combinator

Founders often envision their product launch as a grand event, similar to an Oscar ceremony, where they expect to be celebrated and recognized.