We pivoted Justin.tv into Twitch, focusing on video game streaming, which eventually sold to Amazon for $970 million in 2014.

The founding team at Justin.tv was extremely technical, which allowed us to tackle any technical challenge without intimidation.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

Before Twitch became a billion-dollar empire, it started as Justin.tv, a 24/7 live stream of one person's life without any script or plan, created by founders who were just trying to survive after selling a calendar app on eBay.

The founders of Justin.tv went on to create successful companies, with Emmett Shear becoming the CEO of Twitch, which is now estimated to be worth around twenty billion dollars.

The initial idea for Justin.tv emerged from discussions about what to do with Yahoo, leading to the unconventional decision to live stream their lives, which eventually evolved into a platform for others.

At Justin.tv, we initially built a platform for livestreaming, but it was hijacked to stream inappropriate content, which was not our intention.

When we pivoted from Justin.tv to Twitch, we had about 400,000 monthly active users, which was only 2% of Justin.tv's total user base, but it was the only content I was genuinely interested in running.

I invested in Justin.tv, which aimed to livestream everything, and while it struggled initially, it eventually pivoted to Twitch, focusing on video game streaming, which became a huge success.