Your 'why' can guide you through challenges and help pivot your ideas; for instance, my original offline funding concept evolved into an online platform thanks to my co-founders' insights. Focusing on your 'why' helps you navigate through tough times in entrepreneurship, as it keeps you motivated to solve problems regardless of the challenges.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.

Your 'why' can also attract customers who resonate with your mission, leading to unexpected opportunities for ideas that might otherwise be overlooked.

Your 'why' informs your entire strategy and execution, providing clear direction for your business.

Being clear about your 'why' helps you find the right co-founders who share your vision and passion.

Your 'why' informs your entire strategy and execution, providing clear guidelines for how to operate your business.

Recent pivots in startups often involve founders shifting from ideas they think they should pursue to those they know intimately, leading to more successful outcomes.

It's crucial to assess your strengths and weaknesses honestly when searching for a new idea to pivot to, ensuring you play to your strengths.

The main reason to pivot is opportunity cost; if you're working on something that's not working and you have evidence of it, you're missing out on the potential gains from pursuing other alternatives.