Startups thrive in fast-changing markets due to their agility and speed, allowing them to make more decisions and adapt quickly compared to larger companies.

Startups tend to have an advantage over established companies during periods of significant technological change, especially when the change occurs rapidly.

Startups have a unique advantage over incumbents by being unencumbered by outdated business models, allowing them to innovate and adapt more quickly, especially as AI drives a shift from subscription-based pricing to outcomes-based models, making it harder for established companies to adapt compared to startups.

Big companies struggle to adapt quickly to new technologies, giving startups an advantage in securing enterprise contracts by being agile and innovative.

Startups are uniquely positioned to innovate rapidly in AI, often able to break existing paradigms that larger companies cannot due to their established business models.

Taking advantage of high-leverage activities that larger companies might avoid can be a key strategy for startups to differentiate themselves.

Identifying technological platform shifts can help you find the biggest opportunities in the startup landscape.

At the earliest stages, you need to be able to pivot quickly because you don't know what will happen, and if it takes too long to adjust, your startup might not survive.

To move fast, founders must recognize the difference between the pace of a startup and that of a large company, as startup speed requires a willingness to be uncomfortable and take risks.