California's cannabis market is fragmented, with no dominant brands due to regulatory hurdles and the need for local permits, which creates a disconnect in the industry.

California's legalization has led to the expungement of many cannabis convictions, reflecting a shift towards social equity and justice in the industry.

Cannabis companies often rely on cash transactions due to banking challenges, with over 90% of our transactions being in cash.

Many medical cannabis patients have turned back to the illicit market due to price imbalances between legal and illegal products.

In California, the removal of the one-acre cap on cannabis cultivation in 2023 will challenge small farmers, who must focus on genetics and sustainable practices to compete with larger operations.

The cannabis industry faces high taxation, including a cultivation tax of around $150 per pound and a 15% excise tax on wholesale value, contributing to high retail prices.

In the cannabis market, the most common products purchased are flour and pre-rolls, as they represent the base understanding of cannabis for consumers.

The cannabis supply chain has been reconfigured since legalization in 2018, requiring growers to navigate complex licensing and compliance processes.

The cannabis market is becoming more expensive, but consumers benefit from a wider selection and product testing due to legalization.