In California, 80% of cannabis sales, including the black market, originated from the state, making it a significant market for cannabis distribution.

In California, the removal of the one-acre cap on cannabis cultivation in 2023 will challenge small farmers, who must focus on genetics and sustainable practices to compete with larger operations.

The cannabis market isn't sophisticated yet, and many businesses struggle to secure investment without proper licensing.

The cannabis industry is still young and faces challenges with capitalization, often ceding ownership to larger companies, which can disadvantage original advocates.

California's legalization has led to the expungement of many cannabis convictions, reflecting a shift towards social equity and justice in the industry.

Fundraising for cannabis-related businesses is challenging due to the legal complexities and investor hesitance towards vice industries like cannabis.

The cannabis supply chain has been reconfigured since legalization in 2018, requiring growers to navigate complex licensing and compliance processes.

The cannabis industry is seeing a shift towards products that are ratio-based or effects-based, rather than just strain-based, to appeal to a broader audience.

The cannabis market is becoming more expensive, but consumers benefit from a wider selection and product testing due to legalization.