The cannabis market isn't sophisticated yet, and many businesses struggle to secure investment without proper licensing.

The cannabis industry is still young and faces challenges with capitalization, often ceding ownership to larger companies, which can disadvantage original advocates.

Investors needed to become comfortable with the cannabis context before committing, which involved many introductory meetings to explain the industry.

We had a mix of funding sources, with about half coming from smaller angel investors who are forward-thinking and see the cannabis industry as the end of Prohibition.

Building a community within the cannabis industry is crucial for collaboration and support among entrepreneurs facing unique challenges.

Fundraising can be one of the hardest parts of starting a company, and while it may seem like an open market, it's often not rational or fair.

Fundraising as a non-profit is challenging because you often need to approach many individuals to raise smaller amounts, unlike for-profits that can seek larger sums from fewer investors.

Cannabis companies often rely on cash transactions due to banking challenges, with over 90% of our transactions being in cash.

Fundraising can be a slow and demoralizing process, especially when trying to convince the first few investors to back your idea.