The cannabis market is becoming more expensive, but consumers benefit from a wider selection and product testing due to legalization.

The cannabis industry is seeing a shift towards products that are ratio-based or effects-based, rather than just strain-based, to appeal to a broader audience.

In California, 80% of cannabis sales, including the black market, originated from the state, making it a significant market for cannabis distribution.

Fundraising for cannabis-related businesses is challenging due to the legal complexities and investor hesitance towards vice industries like cannabis.

The cannabis consumer experience has evolved significantly, with a variety of products now available on the market.

The cannabis supply chain has been reconfigured since legalization in 2018, requiring growers to navigate complex licensing and compliance processes.

California's cannabis market is fragmented, with no dominant brands due to regulatory hurdles and the need for local permits, which creates a disconnect in the industry.

The cannabis industry faces high taxation, including a cultivation tax of around $150 per pound and a 15% excise tax on wholesale value, contributing to high retail prices.

The cannabis industry needs to educate consumers about the origins and production of cannabis products to enhance their value perception.