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Nico Rosberg

05/30/25

@ All-In Podcast

The return on investment for car companies in Formula 1 is significant, with Mercedes seeing a calculated annual return of $2 billion for their brand, and the teams making $200 to $300 million in profit each year.

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Nico Rosberg on the Booming Business of F1 | All-In Live from Miami

@ All-In Podcast

Nico Rosberg on the Booming Business of F1 | All-In Live from Miami

05/30/25

Related Takeaways

Nico Rosberg

05/30/25

@ All-In Podcast

F1 teams' valuations have skyrocketed from around $150 million a decade ago to between $5 to $6 billion today, largely due to budget caps and increased popularity.

Nico Rosberg

05/30/25

@ All-In Podcast

The death rate in Formula 1 has drastically improved from one death every 100,000 miles to one death every 67 million miles due to safety innovations like carbon fiber chassis and the halo device.

Nico Rosberg

05/30/25

@ All-In Podcast

The Netflix series 'Drive to Survive' has significantly increased the popularity of Formula 1, doubling the fan base in the U.S. from 20 million to 50 million in just a few years.

Travis Kalanick

10/25/13

@ Y Combinator

Some drivers have scaled their operations from one car to 15, each grossing over $100,000 a year, achieving their American dream.

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

In the enterprise world, having a quantifiable return on investment (ROI) is critical, as customers will demand to know the financial benefits of their investment.

Nico Rosberg

05/30/25

@ All-In Podcast

There's still a lot of growth potential in Formula 1, especially in America, as the sport hasn't fully tapped into licensing and more races yet.

Nico Rosberg

05/30/25

@ All-In Podcast

Driving in Formula 1 used to be extremely dangerous, with fatalities occurring every year, but advancements in safety have made it incredibly safe today.

Nico Rosberg

05/30/25

@ All-In Podcast

Formula 1 has the highest engagement rates across all sports, driven by thrilling action and a fast-paced format that resonates well with audiences today.

Sujay Jaswa

05/24/25

@ The Logan Bartlett Show

In our industry, there are about five to fifteen billion-dollar companies created every year. Our goal is to identify at least one or two of these each year from our portfolio.