Formula 1 has the highest engagement rates across all sports, driven by thrilling action and a fast-paced format that resonates well with audiences today.

The success of 'Drive to Survive' lies in its ability to showcase the personal stories and rivalries of drivers, making it more than just a sports documentary.

Driving in Formula 1 used to be extremely dangerous, with fatalities occurring every year, but advancements in safety have made it incredibly safe today.

The death rate in Formula 1 has drastically improved from one death every 100,000 miles to one death every 67 million miles due to safety innovations like carbon fiber chassis and the halo device.

F1 teams' valuations have skyrocketed from around $150 million a decade ago to between $5 to $6 billion today, largely due to budget caps and increased popularity.

There's still a lot of growth potential in Formula 1, especially in America, as the sport hasn't fully tapped into licensing and more races yet.

The return on investment for car companies in Formula 1 is significant, with Mercedes seeing a calculated annual return of $2 billion for their brand, and the teams making $200 to $300 million in profit each year.

Some drivers have scaled their operations from one car to 15, each grossing over $100,000 a year, achieving their American dream.

When I started racing, the odds of surviving a season were about 90%, with only 18 out of 20 drivers typically finishing the season.